The following are the terms and conditions for use of the “guard.chreservations.com” service described herein. This is a service provided by CH Reservations under the guard.chreservations.com website that will be referred to as (“guard.chreservations.com, "we", "us"), and the service provided at guard.chreservations.com will be hereafter referred to as "guard.chreservations.com" or "the Service". Please read these terms carefully. BY COMPLETING THE REGISTRATION PROCESS AND/OR USING THE SERVICE, YOU ARE STATING THAT YOU ARE ELIGIBLE FOR AN ACCOUNT AND THAT YOU AGREE TO BE BOUND BY ALL OF THE TERMS AND CONDITIONS OF these terms of service ("AGREEMENT"). The Service is offered to you conditioned on your acceptance without modification of the terms, conditions, and notices contained herein.
“Account”: refers to the billing account for the Service.
"Customer Data”: means the data about the characteristics and activity of visitors to your website collected by use of the Client Code or Tracking Template which is stored on the Servers and analysed by the Processing Software.
“Click”: is the unit of measurement of usage of the Service. A Click is used when the Client Code or Tracking Template is executed when accessed by a visitor, or when the Click URL is accessed by a visitor.
"Click Fraud”: is a type of fraud that occurs in Internet pay-per-click advertising where a person or computer system clicks on an ad multiple times in order to generate additional charges for the advertiser.
"Click URL”: means any unique URL assigned to an Account for the purpose of recording Clicks. You will be assigned a unique Click URL corresponding to your account.
"Client Code”: means the proprietary guard.chreservations.com code which is installed on a web page for the purpose of collecting Customer Data, together with any fixes or upgrades provided by you.
“Conversion”: also referred to as "goal" in the Reports, means the data recorded by use of the Client Code placed on specific portions of your website you have identified as of special interest, such as when a purchase has been made.
"Processing Software”: means the proprietary guard.chreservations.com Software and any all upgrades to such, which analyses the Customer Data and generates the Reports.
“Report”: means the resulting analysis shown at guard.chreservations.com (or such other URL the Service may provide) including stored clicks and conversion data.
“Servers”: means the servers controlled by guard.chreservations.com upon which the Customer Data is stored and analysed to provide the Reports.
“Software": means the Client Code and the service software which produces the reports.
“Subscription”: means the billing terms agreed upon for your Account, between you and guard.chreservations.com.